Last updated on June 13th, 2024
Los Angeles, California-based POM Wonderful is adding two new flavors to its POM Antioxidant Super Tea lineup. The Pomegranate Elderberry Boost Tea and Pomegranate Orange Blossom White Tea combine the antioxidant goodness of pomegranates with the benefits of tea.
The new flavors will join the POM Antioxidant Super Tea line up, which includes a Pomegranate Peach Passion White Tea, Pomegranate Honey Green Tea and Pomegranate Lemonade Tea.
The new POM Antioxidant Super Tea flavors offer ready-to-drink tea options for consumers to easily enjoy while on-the-go this summer:
- Pomegranate Elderberry Boost Tea is an antioxidant super tea, combining the antioxidant power of pomegranate and elderberry with a boost of black tea; and
- Pomegranate Orange Blossom White Tea is a combination of crisp white tea, the antioxidant goodness of pomegranates and the fragrant flavor of orange blossom.
“We are thrilled to expand the POM Tea family with two new refreshing flavors that offer the antioxidant goodness customers have come to know and love from our expanding POM drink lineup,” said Adam Cooper, SVP of marketing for The Wonderful Co. “Now more than ever, consumers are looking to incorporate more antioxidants in their daily routines. POM Teas are an easy and delicious way to do just that.”
The new flavors enter the marketplace at a time when the POM Antioxidant Super Tea line is seeing strong demand. POM Antioxidant Super Tea sales are up +25 percent in the past six months, compared to prior years. The launch of the two new flavors as well as the entire POM Antioxidant Super Tea line will be supported with a robust digital and in-store presence.
