Last updated on June 13th, 2024
With the launch of the Colliders brand, dessert lovers nationwide can enjoy their favorite candies in a whole new way: with a spoon. Colliders desserts are a new line of refrigerated desserts that feature candy brands like Reese’s and Kit Kat in a new spoonable style.
Colliders desserts come in three formats:
- Twisted: A vanilla dessert topped with pieces of your favorite candy, like Reese’s, Kit Kat, Hershey’s Cookies n’ Creme or Heath;
- Chopped: Your favorite flavors, like Reese’s, Hershey’s Chocolate, Hershey’s S’mores or Hershey’s Mint, turned into a dessert and topped with chopped pieces of chocolate; and
- Layered: Your favorite flavors, like Reese’s, York, Mounds or Rolo turned into a dessert and topped with a layer of smooth, rich chocolate topping.
The 12 different varieties feature some of America’s favorite candy brands.
“Dessert lovers are looking for unique textures and interesting flavors when it comes to indulgent treats, and Colliders desserts will bring this type of exciting variety to the refrigerated aisle,” said Nicole Kulwicki, general manager for desserts at Pennsylvania-based Kraft Heinz. “Now dessert lovers nationwide can enjoy their favorite candies such as Reese’s and Kit Kat in a completely new way.”
Colliders desserts will be the star of a new national marketing campaign, “Love it. Spoon it,” showcasing that when you love something, you just want to spoon it. The story will come to life through TV, social, digital and print.
Colliders desserts are available now near the refrigerated pudding section at retailers nationwide.
