Last updated on June 13th, 2024
Oakwood, Georgia-based Wayne Farms’ Chef’s Craft Gourmet Chicken is continuing its retail expansion by offering its products in additional grocery stores. The chef-inspired brand of products is now available at Midwest retail giant Meijer.
The Flame Grilled Chicken Breast Fillet, Grilled Chicken Breast Chunks and Gluten-Free Breaded Chicken Breast Chunks are being sold at more than 65 Meijer stores across the Midwest, including Michigan, Ohio, Indiana, Illinois and Wisconsin. Each of these products are made from no-antibiotics ever, vegetarian-fed chickens.
Chef’s Craft chicken is a line of gourmet products thoughtfully inspired by chefs. They are fully cooked and frozen, providing consumers with an easy-to-prepare, nutritious meals within minutes. The minimally processed products are gluten and preservative-free. The chicken is 100 percent farm raised and contains no nitrates, MSG or artificial ingredients. They pair with favorite rice, pasta and vegetable dishes.
Chef’s Craft was first introduced to retail consumers in the fall of 2020 when the products started being sold at Walmart and Food Lion stores across the country. Previously this brand was only directly sold to the foodservice industry and not available in grocery stores.
“As people continue to cook at home more, they are asking for access to high-quality products they would expect from restaurants,” said Keri Bauder, brand manager of Wayne Farms LLC. “We have seen this with our partnerships with Walmart and Food Lion. Consumers want at-home restaurant experiences.”
Home cooks can enjoy restaurant quality ingredients, recreating their favorite dishes while enjoying the nutritional and financial benefits of eating at home.
“Cooking at home is a trend that is not going away,” Bauder said. “Families are looking for nutritious, affordable ingredients they can easily prepare at home.”
The Flame Grilled Chicken Breast Fillets are seasoned, grilled and prepared using a sous vide cooking method to provide a tender chicken breast fillet. These breasts simply must be thawed then warmed on a stove top, microwave or a conventional oven, making it easy to create a healthy dinner in less than 30 minutes.
The Grilled Chicken Breast Chunks are cooked via a microwave, conventional oven or skillet in a matter of minutes. Perfect for salads, rice bowls, kebobs or on their own, these bite-size chunks add a nutritious protein to any meal.
