As part of its partnership with Feeding America, Ankeny, Iowa-based Casey’s General Stores has set a goal for Hunger Action Month: Donate 10 million meals to school-aged children and their families who are experiencing food insecurity within its communities. To help achieve this goal, Casey’s has engaged Coca-Cola in the effort, including special offers on Coca-Cola at Casey’s stores.
“Casey’s is at the heart of every community it serves, and hunger is present in these communities whether you see it every day or not,” said Megan Elfers, VP of marketing for Casey’s General Stores. “As little as $1 provides at least 10 meals through Feeding America, and, working together, we can get millions of meals, quickly and directly, to our neighbors in need.”
The global pandemic has made the need greater than ever as 40 percent of Americans who are receiving food support today have never needed Feeding America’s help before. Children are particularly impacted with as many as 18 million food insecure children expected this year, according to estimates by Feeding America.
To help address this expanding need, Casey’s and Coca-Cola are asking customers to join the fight against hunger in two ways:
- Donate change by rounding up in-store purchases at Casey’s; and
- Buy a Coca-Cola four-pack for $5 at Casey’s, and $1 will go directly to Feeding America – up to $50,000.
“The Coca-Cola Company’s purpose is to refresh the world and make a difference,” said Kevin LeMoyne, VP of national retail sales. “We are proud to partner with Casey’s and Feeding America to support the fight against hunger in our local communities.”
Feeding America’s network of food banks enables Casey’s to direct donations to 58 local food banks that serve Casey’s communities to quickly bring meals to kids and their families.
“This is a critical moment in the fight against hunger. Our partnership with Casey’s helps us meet the needs of so many communities across the heart of America,” said Lauren Biedron, VP of corporate partnerships at Feeding America. “We are grateful for their support and commitment to helping our neighbors in need, especially during Hunger Action Month.”
Since launching the partnership with Feeding America in May, Casey’s has provided cash donations to support COVID-19 relief at food banks in its communities and a donation of nearly 40,000 pounds of in-kind food product to two Feeding America member food banks. Casey’s team members also will be volunteering at a food bank in September.
