The Smart & Final Charitable Foundation raised $576,276 to support Olive Crest during an in-store fundraiser that ended July 7. The check presentation took place in a unique, COVID-19 friendly manner that saw the check virtually passed from Smart & Final President & CEO Dave Hirz to the team at Olive Crest.
The donation marked a 20 percent increase over funds raised in 2019. During the in-store campaign, customers at every Smart & Final location were encouraged to donate, with all proceeds going directly to the non-profit. New this year, customers who donated at least $5 received a $5 off $25 coupon good for a future in-store purchase at Smart & Final.
Additionally, Smart & Final collaborated with Olive Crest to provide several winners with a free year of groceries. Rose Zurek of Phoenix, Arizona, and Emily Farino, previously of Riverside, California, now also living in Phoenix, Arizona, won through a contest on Facebook; and the Baltazar Family of Riverside, California, was selected by Olive Crest.
Olive Crest is an organization dedicated to preventing child abuse and treating and educating at-risk children in California, Nevada and the Pacific Northwest. The Santa Ana, California-based organization provides services to more than 24,000 children and families each year, including providing loving homes, counseling and education for them and their families.