Charlotte, North Carolina-based Dole Food Co. is extending its premium and chopped lines with three new salad kits. Sweet Kale and Blueberry Bliss are in the premium line, with Avocado Ranch a new chopped offering.
Dole started shipping the three new SKUs to retail nationwide on June 3. Each kit serves three to four people for a suggested retail price (SRP) of $3.99.
The Dole Sweet Kale Salad Kit contains Dole green cabbage, kale, shredded broccoli, brussels sprouts and radicchio topped with pepitas, dried cranberries and Dole’s Poppy Seed Dressing.
The Dole Blueberry Bliss Salad Kit contains Dole spinach, baby red chard and carrots topped with almonds, dried blueberries and Dole’s Blueberry Lemon Dressing.
The Dole Chopped! Avocado Ranch Salad Kit contains chopped Dole cabbages, green leaf lettuce, kale, carrots and green onions topped with shredded cheddar cheese, crispy corn and Dole’s Avocado Ranch Dressing.
“Dole is committing to giving shoppers more reasons to buy more salads as part of our larger mission of motivating families toward healthier living and a diet rich in fresh fruits and vegetables,” said Bill Goldfield, Dole’s director of corporate communications. “That means offering bold new flavors and ingredients like kale, cabbage, brussels sprouts and blueberries that not only taste great but offer proven health and nutrient benefits.”
The new SKUs join 66 other Dole salad varieties including the Chopped!, Slawesome! and Premium lines of salad kits, salad mixes and slaws.