Birmingham, Alabama-based Dale’s Seasoning, best known for its marinades, has introduced its new Gold Label Steak Sauce. 
Dale’s produces two nationally popular marinades, Dale’s Original and Dale’s Reduced Sodium Blend, also referred to as Green Label. After extensive research and to embrace the desires of its customers, it was concluded that a table condiment would be the perfect extension of the brand.
“Gold Label has a uniquely delicious flavor profile, and it has a consistency which makes it perfect for dipping, dunking or pouring on steaks, burgers, pork chops, chicken fingers, hot dogs or even French fries,” said Alan Seigel, VP of Dale’s Sauces. “It’s perfect for our core customer and a younger demographic.”
“We are supporting our Gold Label launch with an aggressive multi-media campaign that includes both digital and social media. We also are utilizing traditional media outlets. This mass media support should motivate and facilitate our distribution networks. Initial response from our media partners and retailers has been very positive, which reinforces our consumer research. This has been an exciting launch, and we are looking forward to seeing this item’s continued sales trajectory.”
Michael Levine, president of Dale’s Sauces, said, “This is just one more way for us to show our commitment to bringing more variety—and more joy—to the family dinner table. We like to think that Dale’s is where America goes for flavor.”
