Battle Creek, Michigan-based Kellogg’s is introducing its new line of Jumbo Snax, featuring several of its cereals in snack-sized packages.
The new product line features fan favorites, including Kellogg’s Froot Loops, Apple Jacks, Corn Pops–caramel crunch flavor and Kellogg’s Frosted Flakes-inspired Tiger Paws. The new Tiger Paws shape features a crisp flavor similar to Kellogg’s Frosted Flakes but in a paw-shaped cereal bite, inspired by Tony the Tiger.
“Kellogg’s cereals shine as stars of the breakfast table, but for many, morning isn’t the only time for cereal,” said Erin Storm, marketing director of Kellogg All Family Cereal. “With 30 percent of cereal eaten outside of breakfast 1, we believe Kellogg’s Jumbo Snax make snacking easier and that each bite unleashes jumbo fun for the whole family.”
All four varieties will be widely available in two options: a 12-pouch multipack with 0.45-oz. single-serve bags and a 6-oz. multi-serve resealable bag.
Kellogg’s Jumbo Snax are currently available online and in the cereal aisle at grocery, club, drug and convenience stores. Suggested retail prices vary from $2.99-$6.98 depending on count and pack size.