Driscoll’s has launched its Limited Edition Sweetest Batch Blackberries. The blackberry marks Driscoll’s as the first company to market a complete berry patch premium flavor offering across strawberries, raspberries, blueberries and blackberries. Driscoll’s Limited Edition collection is a curated series of best of season, ultra-flavorful offerings.
The premium blackberries follow the marketplace success of Driscoll’s Sweetest Batch Blueberries, Strawberries and Raspberries. Like all Driscoll’s berries, Sweetest Batch Blackberries are bred naturally by the brand’s Joy Makers, Driscoll’s team of agronomists, breeders, sensory analysts, plant health scientists and entomologists, exclusively for its network of independent farmers to grow and harvest. Sweetest Batch Blackberries are available now in select regions across the U.S. for a limited time.
“The addition of Sweetest Batch Blackberries to the Limited Edition collection underscores our commitment to delighting consumers who have come to expect only the best and most flavorful berries from Driscoll’s,” said Fran Dillard, senior director, brand and product marketing at Watsonville, California-based Driscoll’s.
The fresh blackberry category has experienced the largest berry growth in household penetration, increasing 7.6 points over the last five years. Driscoll’s consumer satisfaction scores collected and analyzed by its proprietary Online Panel Program indicates the category is approaching one of the highest flavor seasons for the year.
“This new product innovation generates buzz and excitement for the entire blackberry category” said Annie Duner, product marketing manager. “Flavor is driving the overall growth of the fresh blackberry category.”
“We’re on a constant pursuit to innovate and perfect different blackberry varietals,” said Gavin Sills, global plant breeding director for blackberries. “The traditional blackberry has long been known in the produce industry as an underdog berry, and Driscoll’s is set to revolutionize this segment with incredibly flavorful varieties.”
Led by the Joy Makers, the brand prioritizes the development of proprietary varieties, including the new Limited Edition varieties, through traditional breeding methods without any GMOs. Each proprietary variety takes years to perfect.
The growing seasons for Limited Edition-branded Driscoll’s berries are short due to the special attention and nurturing required to ensure the quality of the berries.
