Last updated on January 27th, 2020
The Honeysuckle White and Shady Brook Farms brands have joined with McCormick to introduce a new co-branded product, Grill Mates Marinated Turkey Breast Tenderloins.
Available in two flavors, Montreal Turkey Seasoning and Southwest Style Chipotle, the tenderloins will be in select retail locations starting this month.
The companies said Grill Mates Marinated Turkey Tenderloins were developed to refresh the tenderloin category with more relevant flavor profiles and provide consumers a convenient, easy-to-prepare protein option.
With the need for convenience boosting demand for value-added proteins, younger consumers, full-time employees and those with children have limited time to cook meals at home and seek simple, healthy meal offerings.
According to the Power of Meat 2019 report, value-added meat has been a growth driver for several years, based on the combination of a higher consumption frequency and an increase in household penetration.
McCormick says Grill Mates Marinated Turkey Tenderloins provide consumers with a value-added protein option that saves time, delivers excellent value and serves as a nutritious, tasty entrée.
Grill Mates became an ideal collaborator for Honeysuckle White and Shady Brook Farms Turkey when consumer research revealed: 84 percent of consumers are familiar with the McCormick Grill Mates brand; 71 percent of consumers said they like it; and 66 percent said it fit well with turkey tenderloins.
Consumer and category research also demonstrated that “seasoned” flavors appeal to a broad audience, with Montreal steak seasoning accounting for 11 percent of all sales in the grilling blends and rubs category.
The Honeysuckle White and Shady Brook Farms brands work with independent family farmers in the U.S. to raise turkeys with care and without growth-promoting antibiotics.
