Plenty, a vertical farming company with headquarters in South San Francisco, will be bringing its products to several Bay Area retailers.
Whole Foods Market locations in San Francisco—including Franklin, Potrero Hill and Soma—and Safeway locations in Menlo Park and Oakland have joined Andronico’s, Good Eggs, Berkeley Bowl and Draeger’s grocery stores to offer Plenty’s produce.
The retailers are carrying four of Plenty’s products: Starlight Kale, Velvet Spice Blend, Sweet Sunrise Greens & Herb Blend and Wild Wasabi Baby Arugula.
The company says its produce is designed for the best possible flavor while growing with efficiency and cleanliness. The farms are able to control variables such as climate and light, while using less than 1 percent of the land and less than 5 percent of the water of an outdoor farm.
“We’re excited to work with these essential Bay Area retailers to make our craveable produce more widely available,” said Matt Barnard, CEO and co-founder of Plenty. “[They] have earned the trust of their customers to provide the best in produce, and we’re honored to be among those selected to be in their stores.
“As a company with a mission to improve health, we’re happy to be delivering our clean, pesticide-free greens to these communities.”
Dominique Crenn, Michelin-starred chef and owner of Atelier Crenn, encouraged consumers to eat fresh produce because it “tastes great while minimizing environmental impact.”
“This is why people need greater access to local, healthy vegetables that are full of great flavor and nutrients,” said Crenn, who is also a member of Plenty’s culinary advisory board. “In order to effect real environmental change, we should focus on encouraging others to incorporate more plants into their diet. However, there should never be a reason to compromise on the quality. And these greens show that it is possible to strike that balance.”
