Mata’s Fruit Store in El Paso, Texas, plans to open its first digital store in early 2020, deploying online shopping technology from Local Express.
Owned and operated by the Mata family since 1955, Mata’s Fruit Store has expanded several times over the years and offers a large selection of fruits and vegetables, a full-service meat market with 12 butchers, bakery staffed by five bakers, an in-store tortilleria and groceries.
“There are several supermarkets and mass merchants in the greater El Paso area and many are offering online ordering with delivery or store pickup,” said Eric Daugherty, sales manager for Mata’s. “We always want to give our shoppers what they want when they want it, plus we wanted to make sure we weren’t losing customers to competitors. Local Express helps us do just that.”
Local Express provides a functional e-commerce platform for community-based retailers. The platform will be integrated with Mata’s grocery file for a running seven-day inventory to ensure only available products are on the website.
With a database of more than 1 million stock-keeping units, Local Express is projected to have Mata’s up and running in about four weeks.
Integration to delivery and payment gateways are also native to Local Express, providing the critical infrastructure for Mata’s customers to purchase and receive their products. Multiple delivery options will be available, providing store pick-up and delivery.
Local Express is the first company offering a do-it-yourself service solution that allows retailers to build an online store presence on par with their much larger competitors. The program has proven to help the more than 50 companies on its platform grow revenue.
“Mata’s Fruit Store is a great example of a successful food retailer that wanted to get into the world of e-commerce but was inhibited by the cost and complexity of most other platforms,” said Bagrat Safarian, co-founder of Local Express. “With Local Express, they can easily engage their current customers online and attract new ones.”
