Austin, Texas-based Serenity Kids launched its latest baby food blend, Pasture-Raised Turkey, the first baby food that is Global Animal Partnership (GAP) animal welfare certified, available online and at Hy-Vee, Lucky’s and Harmon’s by the end of the month.
“When you see the GAP Animal Welfare Certified label, you know that in addition to animal welfare, no antibiotics, added growth hormones or animal by-products were used in the product’s meat ingredients,” says Anne Malleau, GAP executive director. “Consumers who value the Serenity Kids emphasis on health, sustainability, and high quality ingredients will also appreciate the GAP label as trustworthy, transparent and meaningful.”
Global Animal Partnership is one of the largest animal welfare standards and labeling organizations in North America. Its standards cover the entire lifecycle of the animal, and also require that every farm be third-party audited and certified to ensure GAP’s standards are being met.
Serenity Kids Pasture Raised Turkey features GAP Certified turkey from White Oak Pastures, a GAP farm partner since 2009. This new offering combines sweet potato, pumpkin, beet and avocado oil (all organic), with turkey in an easy-to-serve pouch. With 5g of protein and 5g of healthy fats, Serenity Kids pouches are shelf-stable for 18 months and free to recycle, via a partnership with TerraCycle.
