Kum & Go has made a commitment with the nonprofit Partnership for a Healthier America (PHA), and the National Association of Convenience Stores (NACS) to offer healthier foods throughout its 400 locations. PHA has helped to expand healthier options in more than 2,500 convenience store locations nationwide.
A NACS member, Kum & Go is a family-owned, Des Moines, Iowa-based convenience store chain operating throughout the Midwest. Kum & Go’s three-year commitment with PHA will result in healthier offerings, including fresh fruits and vegetables, grab-and-go items, beverages and prepared items. Kum & Go also will be offering special price promotions on healthier items and will include healthier options in its “&Rewards” customer loyalty program.
Kum & Go also has pledged to increase the number of locations that participate in their food rescue program, which donates food and beverages to local food banks and provides discounts on their healthier offerings to employees.
“Kum & Go is proud to announce these new commitments with Partnership for a Healthier America,” says Kum & Go Chairman and CEO Kyle J. Krause. “The partnership’s mission to ensure all families have access to nutritious foods is in lock step with our own goals to help make healthy choices convenient and accessible for all.”
“One in two Americans visits a convenience store every day. The convenience store industry has recognized the important role they must play in providing healthy, nutritious options for customers,” says Nancy Roman, president and CEO of PHA. “We are excited to have Kum & Go’s commitment to expand healthier options throughout its 400 stores.”
“The convenience retailing industry is committed to making the healthy choice the convenient choice. Kum & Go’s commitment with PHA furthers the work of the country’s leading convenience retailers and distributors to help make a positive difference in millions of Americans lives every day,” says NACS President and CEO Henry Armour. Representing the nation’s 153,000-plus convenience stores, NACS is the only retail-focused association to commit with PHA and was named PHA’s 2019 “Partner of the Year” in recognition of the convenience industry’s support of PHA’s mission.
In addition to encouraging member engagement, NACS and PHA created a web-based nutrition resource, the Healthier Product Calculator to assist member companies in identifying healthier product options.
The commitments were revealed at the 2019 NACS Show, the convenience and fuel retailing’s premier industry event that attracts 25,000 industry stakeholders from around the world.
