Last updated on March 25th, 2021
Consumers now have a new way to mark a moment with the launch of Ritual Zero Proof, the first American-made gin and whiskey alternatives to have the flavor, smell and burn of traditional spirits—without the alcohol or calories.
Consumers today want more choices when it comes to beverages. They are conscious of drinking “better not more” and balancing alcoholic and non-alcoholic drinks. According to Google Trends, searches for “benefits of quitting drinking” have increased by 70 percent in the last five years and globally consumers explicitly mention “non-alcoholic” 81 percent more often than they did one year ago. And, with the biggest trend in cocktails being non-alcoholic drinks according to Forbes, the tide is clearly shifting, leaving a blank space to fill in the American market for a healthier, cleaner, premium alternative drink option.
The brainchild of bestselling novelist and television host Marcus Sakey, Ritual Zero Proof was born out of a love of cocktails. He and his founding partners, his wife GG and best friend David Crooch, wanted to expand their options.
“We’re not trying to replace alcohol,” says Sakey. “Our company is a small group of friends with big spirit collections—we love spirits, but we love choice even more. Ritual is another tool in your cocktail kit. It’s a way to have a grownup drink and still crush tomorrow. We’re all about more: more celebration, more laughter, more life.”
Non-GMO and gluten-free, Ritual Zero Proof is made of all-natural botanicals, individually distilled and carefully blended to capture the essence of classic spirits. It’s also made with natural sugars and fewer (or in the case of the Gin Alternative, zero) calories. Ritual Zero Proof is designed to substitute alcohol 1:1, so there’s no need to reinvent your favorite recipe.
Consumers can enjoy a cocktail—or the process of making one—on their own terms: pour Ritual Whiskey Alternative neat or on the rocks; mix Ritual Gin Alternative with tonic or soda; use either in a classic recipe or even mixed with traditional spirits for low-ABV drinks with half the calories.
Ritual Zero Proof Whiskey Alternative: This American-style Whiskey has all the oak, vanilla, caramel and heat of good whiskey—without the alcohol.
Ritual Zero Proof Gin Alternative: It offers botanical notes and the clean burn of gin—without the calories and hangover.
Headquartered in Chicago, the company offers its Ritual Zero Proof Gin and Whiskey Alternatives for purchase through Amazon and on ritualzeroproof.com for $25 per bottle.
