To meet the demand for decaf capsules, Berkeley, California-based Peet’s Coffee is expanding its espresso capsule line, originally launched in 2018, by introducing Decaffeinato Ristretto. Nespresso-compatible capsule sales are growing 65 percent across grocery, mass, club and Amazon outlets. Decaf capsules represent 6.6 percent of the segment, consistent with decaf offerings in the premium coffee bag segment. (OCR, Profitero, Amazon L12 Weeks 05/18/19; Nielsen AOC L12 Weeks 05/18/19)
Like the rest of its espresso capsule offerings, Decaffeinato Ristretto is compatible with Nespresso Original machines. This intensity 9 offering delivers a touch of chocolaty truffle with crushed spice, rich fruit and all the bold espresso smoothness without the caffeine.
The new decaf capsule rounds out the portfolio of existing caffeinated blends: Ricchezza (8), Crema Scura (9), Ristretto (10), and Nerissimo (11). Peet’s espresso blends come in aluminum capsules sold in a 10-count box with a suggested retail price of $7.99. They’re available at major mass and grocery stores, online outlets and at Peet’s coffeebars.
With Peet’s Espresso capsules, anyone can enjoy espresso in less than a minute, at home or in the office.
