Tifton, Georgia-based PB2 Foods has begun rolling out PB2 Peanut Powder with Prebiotics & Probiotics.
“This item is completely unique within our category, because no one else in the food business has produced a peanut butter powder with prebiotics and probiotics,” said Craig Entwistle, the CEO of PB2 Foods. “We’re also introducing a no-sugar-added element as part of this product, and that is a big differentiator for us that we know will translate to sales.”
It currently is available at Walmart locations nationwide and is expected to hit shelves in other retail locations beginning in September, when it also will be available on Amazon.
PB2 with Pre + Probiotics contains 6g of plant-based protein per 13g serving, which amounts to about two tablespoons. It also has just 60 calories and 1.5g of fat per serving, or roughly 90 percent less fat and nearly 70 percent fewer calories than traditional peanut butter.
The prebiotic found in PB2’s newest product, inulin, is a soluble dietary fiber that provides both functional and nutritional benefits, such as fiber fortification and the facilitation of calorie and sugar reduction. Inulin also promotes overall digestive health and enhances calcium absorption.
The probiotic bacillus coagulans, which comes in a dried powder in PB2, is a live bacterium that helps support gut function. While most probiotics are pre-activated, requiring them to be in a refrigerated, liquid state, PB2’s probiotic element is in a dormant state at the point-of-purchase, creating a shelf-stable product. The probiotic only then becomes active once it reaches the right environment in a person’s gut.
Another key ingredient in PB2’s new product is monk fruit extract. Dried and ground to a fine powder, the monk fruit extract serves as a natural sweetener, since PB2 with Pre + Probiotics has no added sugar.
“We are the creators of the category,” Entwistle said. “And we pride ourselves on being the pioneers of the powdered nut butter space. So, we’re always listening to our consumers and developing new products to better suit their evolving needs.”
The retail price for a 6.5-oz. jar of PB2 Peanut Powder with Prebiotics & Probiotics will vary by channel, Entwistle said. At retail, the product is expected to have an SRP of $4.99-$5.99.
