Last updated on August 2nd, 2019
Beetnik Foods, an Austin, Texas-based organic food brand specializing in organic, gluten-free, humanely raised, grass fed beef and chicken entrées, has launched a brand new packaging design aiming to showcase the product in a more eye-catching format and more accurately convey its benefits.
Certified USDA Organic and gluten free, Beetnik’s meals will retain the same clean ingredients it is known for, and the new packaging will be on shelves starting this September.
With the new package, Beetnik aims to improve on shelf presence and enhance overall appetite appeal while leveraging the USDA Organic label in a more prominent space. The packaging emphasizes the flavor profile of the meals with an open color pallet to provide differentiation quickly on the shelf. Beetnik continues its commitment to sustainability with the introduction of a new fully recyclable paperboard tray. The sleeve will continue to be designed to use less material than conventional frozen food packaging.
“Our new packaging has been a work in progress for our team for quite a while,” said Founder and CEO David Perkins. “We wanted to share the authenticity of our products in an appetizing, sustainable and eye-catching way and we’re eager to see our new packaging on shelf.”
Beetnik Foods was recently selected as one of the Best Packaged Foods for Families by Parents magazine. Beetnik’s line of organic products are available in grocery stores across America.
