Madhava Ltd., a Boulder, Colorado, company that makes natural sweeteners, has released its first product in the olive oil category, Organic Extra Virgin Olive Oil.
The company also has rolled out a new logo and a refreshed packaging redesign designed to reflect its renewed focus on achieving the highest standard of purity for its products, all of which are certified by the Clean Label Project.
“We believe consumers should expect more from their food,” says Colin Sankey, CEO of Madhava. “That’s why we’re dedicating more resources, time and energy than ever before to our mission of achieving the highest level of quality and purity in our products. When considering our brand’s redesign, it was vital that the new look and feel reflected that commitment.”
Madhava says its new Organic Extra Virgin Olive Oil “aims to raise the bar in a category known for varying levels of product purity, quality and authenticity.” Available online and at natural food and grocery stores nationwide, SRP is $10.99.
Each 16.9-oz. bottle contains olive oil that comes from a single Mediterranean source. The new olive oil also is USDA Certified Organic and has been awarded The Clean Label Project’s Purity Award and Antioxidant Superiority Award.
“At Madhava, our products are sourced with integrity, minimally processed and rigorously tested for quality over and over again to constantly maintain the highest level of purity—our new Organic Extra Virgin Olive Oil is no exception,” Sankey says. “We strive for purity in everything we produce. If we need to add a few extra steps to get just a bit closer to perfection, then so be it. That’s why we have all of our products certified by The Clean Label Project, which uses an extremely in-depth testing process, before they become available to our customers.”
The Clean Label Project uses data and science to test everyday consumer products for hundreds of harmful environmental and industrial contaminants, toxins, herbicides and pesticides.
“The current FDA regulations for everyday food product safety just don’t cut it when it comes to evolving consumer expectations,” says Jaclyn Bowen, MPH, MS, food safety quality and systems engineer and executive director of Clean Label Project. “Madhava has adapted its ingredient sourcing specifications to proactively avoid sourcing ingredients containing contaminants and chemicals of concern. At Clean Label Project, products are tested on an ongoing basis in an accredited analytical chemistry laboratory. We need more companies like Madhava to go above and beyond to help raise the standards by preventing harmful toxins, herbicides and pesticides from contaminating their food products.”
