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Pep Talk Sparkling Water Continues U.S. Expansion

Pep Talk

Last updated on June 13th, 2024

Pep Talk, a naturally-flavored, naturally caffeinated sparkling water, continues to expand its retail footprint throughout the U.S.

The Minnesota-based brand is expanding into 100 H-E-B stores in Texas, and will be in UNFI warehouse-supplied stores in Minnesota, North Dakota, South Dakota and Wisconsin. It also will be sold in all The Fresh Market locations.

Pep Talk contains zero sugar, zero calories and no sodium. Developed by Lisa Amundson, a dentist and mom of three, the beverage launched in February.

“I’ve spent years seeing the effects of excess soda and sugar on my patients, and hearing about the struggles of fellow moms. I wanted to create a great tasting, healthy sparkling product that helps to improve their wellness, while providing a natural boost that keeps them focused through their busy days,” said Amundson.

Pep Talk comes in four flavors: Pineapple Coconut, Tangerine Blackberry, Lemon Lime and Pink Grapefruit. Each can contains 55mg of caffeine, equal to a small cup of coffee or diet soda. The product’s higher bubble concentration provides a more robust flavor than similar products.

“We understand that our consumers want a healthy product they can feel good about enjoying as they look for ways to be healthier,” said Amundson. “With Pep Talk, our consumers not only have great taste, but a variety of health benefits in one convenient beverage. We’ll continue to provide ‘good for you’ products like Pep Talk that are easy to fit into healthy lifestyles.”

Pep Talk is made with non-GMO ingredients and has no preservatives or artificial flavors. With zero calories and sugar, it is gluten-free, sodium-free and vegan, with natural caffeine from green coffee beans. It comes in BPA-free 12-oz. cans and retails for $5.99, $31.99 for four 8-packs (32 cans) online.

Created by Make It Simple Inc., Pep Talk is a certified women-owned business.

About the author

Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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