Last updated on December 12th, 2024
Boyer’s Food customers in northeastern Pennsylvania now are able to order their groceries online and pick them up at their local store. The new service is supported by technology from software company BRdata and is integrated with the store’s back-office system, which also uses BRdata software. This enables live pricing updates and simplified item selection on the new e-commerce site. BRdata’s ability to tailor the e-commerce solution to Boyer’s needs provides integration as it bring this service to consumers for all of its locations, says Boyer’s.
Over the past couple of years, Boyer’s noticed an increase in the number of national and regional chains implementing online shopping as consumers embrace the trend. Boyer’s knew it was critical to get ahead of the competition with e-commerce, the company says, but first had to find a solution that would meet the needs of store managers, employees and customers without complicating operations or comprising service.
“We’ve been using BRdata’s back-office solution for the past year, so when it came to selecting a partner for e-commerce, BRdata was the clear choice for the integration, service and features they provide,” said Dean Walker, president, Boyer’s Foods. “In watching the e-commerce trend unfold, we’ve noted the features that we wanted to incorporate. BRdata was receptive and responsive to feedback about the look and feel of our site so we can be confident in both the front-end and the back-end.”
BRdata e-commerce supports Boyer’s brand and business objectives as the retailer branches out online. The solution operates through the store’s website and is fully integrated, thus pricing, inventory, coupons, loyalty, rewards, and more come together to create an “ideal consumer experience,” says Boyer’s. It also provides store directors with a site management platform within BRdata Cloud.
“Online shopping is a service that consumers now expect when deciding where to purchase their groceries, but it can be a major undertaking for retailers to implement e-commerce effectively,” said John Abbene, president, BRdata. “With the right software, integration and analytics, this service will fit seamlessly into Boyer’s operations and website. Done right, e-commerce can keep existing customers satisfied and bring in new customers who want to grocery shop online.”
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