Kraft says that MiO, pioneer of the fast-growing liquid water enhancer category, will debut a new 30-second commercial during the third quarter of Super Bowl XLVII on Feb. 3.
“Nearly two years since we launched, MiO has already proven to be a huge hit with millions of fans,” said Doug Weekes, VP of refreshment beverages for Kraft. “So it’s only fitting that our game-changing liquid water enhancer will lead the new Kraft onto the world’s largest advertising stage during this year’s Super Bowl.”
MiO will release more details about the Super Bowl ad later this month.