Vita Coco has partnered with four pro-football players who are training in preparation for the upcoming season. The players include: Vernon Davis, San Francisco tight end; Larry Fitzgerald, Arizona wide receiver; Eric Decker, Denver wide receiver; and Devin Hester, Chicago wide receiver
They will join Chicago basketball star Joakim Noah; Boston’s second baseman Dustin Pedroia; and Texas outfielder Josh Hamilton as faces for the Vita Coco brand.
The mission of Vita Coco’s athlete roster is to educate consumers about the importance of natural hydration. “Hydrate naturally” is the key message in Vita Coco’s ongoing advertising and marketing.
Davis, Fitzgerald, Decker and Hester will be featured in Vita Coco’s U.S. campaign, appearing in billboard, radio, digital media, and in-store advertising s to run through the rest of the year.