Kroger Precision Marketing (KPM), powered by 84.51°, has launched a suite of new managed-service offsite programmatic capabilities. An in-house team will activate across programmatic audio, programmatic CTV and dynamic creative optimization (DCO) for display. The move comes as more brands are applying purchase-based audiences across streaming media. However, KPM noted, many mid-sized consumer packaged goods […]
Category: The Kroger Co.
Kroger, established in 1883 by Bernard Kroger in Cincinnati, Ohio, swiftly gained recognition for its steadfast commitment to quality and customer satisfaction. As of 2023, it operates over 2,800 locations across multiple states in the U.S.
The Kroger Co. Family of Stores includes: Baker’s, City Market, Dillons, Food 4 Less, Foods Co., Fred Meyer, Fry’s, Gerbes, Jay C Food Store, King Soopers, Kroger, Mariano’s, Metro Market, Pay-Less Super Markets, Pick’n Save, QFC, Ralphs, Ruler and Smith’s Food and Drug.
Distinguished for its diverse range of offerings, the brand provides customers with a comprehensive selection of groceries, household goods, and specialty items. The supermarket chain’s dedication to innovation and community engagement resonates with consumers seeking convenience and quality. In 1901 the company started producing its bread, becoming one of the first grocery stores to have its own bakeries. This move ensured freshness and quality for its customers. By consistently adapting to changing consumer preferences and investing in technological advancements, Kroger remains a trusted destination for a varied shopping experience catering to a wide array of customer needs.
