On Nov. 21, the TODAY show featured Consumer Report’s “2011 Naughty and Nice Holiday List,” a compilation of well-known companies that are awarded points for consumer good behavior. BI-LO was among the likes of Amazon, Costco, American Express and Microsoft for its coupon policy, which doubles the money back for any customer that is unsatisfied with any item purchased at the store, whatever the reason.
BI-LO’s SVP of Marketing and Merchandising Bill Nasshan goes on to say, “BI-LO makes every effort to put its customers first and with our double money back guarantee, customers can shop at any BI-LO store with the peace of mind that they are getting the best quality product at an affordable price.”
2011 MSNBC Naughty and Nice Holiday List