Wholly Guacamole has become the Official Guacamole and Salsa of the hit NBC series, “The Biggest Loser.”
The partnership kicked off with this year’s “The Biggest Loser: Couples.” The relationship will bring wide television exposure to the all-natural foods manufacturer and feature both Wholly Guacamole and Wholly Salsa as a healthy snack option to achieving weight loss goals.
Key highlights include in-show integration into “The Biggest Loser” and healthier lifestyle messaging through Wholly Guacamole. Additionally, Wholly Guacamole and Wholly Salsa will integrate “The Biggest Loser” messaging into packaging on more than millions of boxes of guacamole and tubs of salsa throughout the year, as well as integrated programs on the EatWholly.com website, newsletter and social media programs.
Wholly products are in the produce section of retailers nationwide.