Rock band Green Day – made up of Billie Joe Armstrong, Mike Dirnt and Tré Cool – has partnered with Keurig Dr Pepper to introduce Punk Bunny Coffee.
The new brand builds on the core values of their decade-old Oakland Coffee company, which was established to provide curated organic, Fair Trade Certified coffee with an emphasis on sustainability and community. The Punk Bunny Coffee portfolio features a variety of full-flavor roasts: Father of All…Dark Roasts, Soundcheck, Last Ride In and Light Club. All are available as coffee beans at punkbunnycoffee.com and pods at keurig.com.
Through its partnership with Keurig Dr Pepper, Punk Bunny Coffee joins the Keurig K-Cup Pod System, making all four blends available to Keurig owners in the U.S. As part of the band and KDP’s shared commitment to sustainability, Punk Bunny K-Cup pods will be the first to launch with easy-peel lids to prepare pods for recycling.
“Green Day brings the same legendary passion they bring to their music to their work creating distinctive Fair Trade Certified coffee built on community from source to cup,” said Ben Yoder, VP of coffee partners, Keurig Dr Pepper.
“With the launch of Punk Bunny Coffee in K-Cup pods, fans will have more ways to connect with their musical heroes through a great cup of coffee, brewed at the push of a button. Plus, Punk Bunny Coffee in your Keurig brewer is a far better option than ‘409 In Your Coffeemaker.’”
Mike Dirnt explained, “For years, our band has been immersed in making … organic coffees with a strong focus on sustainability. Now in our 10th year, we are launching our new brand, Punk Bunny Coffee, and are proud to announce that we have been working closely in partnership with KDP to further push towards the sustainability of great products in the world of great, home-brewed coffee.”
In 2023, the band decided to create a new coffee brand that would take things to the next level. Bringing Adam Devine, Rachael Ray and other friends as investors, they tapped consumer packaging goods experts Richard and Paul Smucker as investors, advisors and board members.
Previously, Oakland Coffee products were manufactured by a third-party Bay Area-based roaster, but the band members wanted to have more control over their roasts. After a search spearheaded by Embassy Park Advisors, Oakland Coffee merged with Caruso Foods, an Ohio-based artisanal family-run coffee roaster.
Green Day and Punk Bunny’s Fueled by Love Initiative will take a portion of profits from every bag or pod of Punk Bunny Coffee sold and distribute it to this year’s charity partners: One Tree Planted, Oceana, Keep Memory Alive, Eat. Learn. Play and the Ron Finley Project.
Punk Bunny Coffee review
By Bob Reeves, EVP – Associate Publisher
“Part of my responsibilities is to represent the West region for The Shelby Report. You can imagine how many press releases I receive each week. A lot. I have found that when the PR is offering to send samples, almost every time, the product is quite good. Not always, but most of the time.
“I was well aware of the group Green Day, its music and philanthropy. The band members are friends with Shelby Klug and big supporters of her cause – cystic fibrosis. So when I received this press release announcing their venture into coffee making, I was intrigued.
“I received samples of their Punk Bunny Coffee, and to my delight, I was amazed at the flavor profile of their dark roast ‘Sound Check’ coffee. Very smooth, nothing bitter, flavorful robust coffee. Dare I say, the best coffee I’ve had for some time. You’ve got to try it.”
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